Lacanea
Lacanea Living relies on the concept of a visitor of Chania to experience his visit and stay as a local. So they created a residence and want to achieve to organize the whole living experience of a visitor, providing other services too in the future. Their future goal is to create more similar residences and expand their services.
Task
The house was still in renovation mode, so we had to create everything from the beginning. From branding to a multilingual website.
The whole concept of Lacanea is based on the intimacy that the house can offer. Their purpose is to make the visitor feel the warmth of home, combined with the hospitality of Crete.
All this had to be captured in La Canea’s online image.
Throught we identified a lack of elegant and at the same time friendly houses for renting in the city of Chania. Yes the city is full of rooms to rent and hotels, but not many similar houses like Lacanea’s. By designing a custom design combined with great photo shooting, we would be able to show to the visitor the spitir of holidays Lacanea wants to provide.
The basis of the logo already existed from the cryptocurrency exchange platform they owned and after many discussions, it was decided not to change it, but to adapt it. The logo of the coin was also created based on this, in order to be at the same page as branding.
Complementary elements were what completed the branding, such as typography. The most basic of all, which was also the one with which the information structure was combined, was the creation of lotties animations, for each basic category of the website.
We started with the mobile version of the webiste. We want to be certain how the lotties animation will look in combination with the rest information.
Earth tones, elegant fonts and thin line icons and great photos were the main ingredients.
The hardest part was to create actually the information architecture and actually understand all the available information and present it with the most informational way. That way, the user will get the structure and purpose of the whole project.
“It’s a totally new industry, so there aren’t many referals in order even to compare. The criterion of success was that now the project is understandable to everyone.”
Claude Hallak
CEO of HNC
