Tourism industry is vital to Greece’s prosperity. Amoopi is a family friendly resort in Karpathos, made with love from a Greek, Karpathian family. Τhey renovated all their facilities and it was time for a rebranding.
Amoopi called on Norder to revamp their brand identiry and position them at the forefront of modernization. At the same time they needed a brand new website.
The owners of Ammopi called us while they were renovating all the facilities of their resort and with the intention of adding another building. They needed a new corporate identity and a new website before the renovation was complete. In short, we didn't have a full picture of what was going to be made.
They were already operating many years with their old website and after their renovation the categories of the rooms, what they offer as well as the surrounding areas had to be presented correctly and clearly.
They use three different categories of rooms which had to be simultaneously represented by the branding. Basic elements of the resort were the peace the place provides, leisure and the private beach. One of the best places on island of Karpathos for family vacations.
Sun and sea are the main and most important elements of Greek islands. Amoopi is one of the most famous beaches of the island and Amoopi Resort is the only resort at that beach. After the resort’s renovation, the goal was to create a branding worthy of the resort and the physical location that surrounds it.
Based on the corporate identity, the natural environment that surrounds the resort and the earthy colors, we proceeded to design the first prototypes. The 3 key elements of the resort are accommodation, taste and exploration. The continuity of the design was based on them and with a simple and at the same time elegant approach, the design began to take shape. From the very first samples, the owners of Ammopi were pleased.
Clear messages, easy navigation has led to an increase in bookings per season.
“We were demanding from the start and to be honest, we didn’t have anything specific in mind. The pressure and stress created by the renovation were transferred to our entire collaboration with Norder. Nevertheless, the way they were working reassured us and everything went well. We were fully satisfied with the proposals presented to us and it didn’t take us long to decide at both the branding part and the website.”
Co owner of Amoopi Resort