Tailored Myth
Tailored Myth is a very interesting project and it lies on the creation of a website that would allow the user to create personalized luxury holidays in Greece in simple steps, while taking a taste of Greek places and the experiences it can offer in addition to the well-known Greek tourism.
Task
To create a user-centered interface, for a unique concept, which will lead to bookings. The information was huge and had to be organised in a way that will be informative and attractive at the same time.
Yes, team of Tailored Myth had a vision, one that we really liked. They have created their business operating model, but many things changed when we had our first meetings. Everything had to reorganized in order to get on track and then start doing our actually work. Information structure was the most important and difficult task on the beginning.
We wanted to create a website to motivate the user to really want to “tailor” step by step the myth of their vacations in Greece, before even coming here and at the same to be as minimal as possible.
At that point, we were asked to be the godfather of the project since they hadn’t came up with something catchy. So we came up with “Tailored Myth” 🙂
At this point, we found only one company with familiar services here in Greece. This was a challenge by itself! We begun with a secondary research, gathered many data for incoming tourism and especially from more wealthy countries. The service wouldn’t be cheap, so we had to aim specific audience. The very basic outcomes of the research were:
Audience
Wealthy middle age people
Wealthy families
Couples
Pain point
Price
Fundementals
Quality and uniqueness on services
Competition
Competition tender to offer custom services which in the end didn’t meet the expectations
The first step was to come up with a unique name and logo. This concept combines two sub-concepts of the same object, each with a different use:
The compass needle and the sewing needle. These two objects are allegorically used to create a very strong connection to the object, that is to say vacation and adventure with the customization offered to the user. So, we have each destination indicated by the compass being stitched to each individual’s preferences.
We were asked for very detailed wireframes for both desktop and mobile devices to eliminate any doubts at an early stage.
The navigation concept, which was tested with interactive click dummies, was quite challenging. This was because of the huge amount of content that should have been neatly structured at this point. Particular attention was paid to the final form in which the user was driven, in order to send a few information which will describe the ideal holidays for them in Greece.
